Globex Marketing Campaigns:
Search Engine Optimization (SEO)
The various strategies and tactics utilized by Globex to ensure that your website is found by the search engines and they rank it well and place high it high within the organic listings; thus driving more traffic to your website.
Search Engine Marketing (SEM)
Is often combined together with SEO but has a much broader outreach in its effectiveness. It includes Google Ad Words and other paid ads, and often requires ongoing researching and submissions to properly position a website within the search engines top rankings. SEM is often associated with back-linking or building backlinks, when done properly will significantly increase exposure and traffic to your website. The campaigns can be ran locally, nationally or globally.
Social Media Marketing
The process of driving traffic to your website through social media sites, i.e. Facebook, Twitter, Linkedin, Pintecrest, Google Plus, Instagram etc. The campaigns typically center around creating compelling content that draws the viewer’s attention and motivates them to not only go directly to your website to gain more insight, but also to share your content with the various social media networks they are involved with.
The affordable way to send a commercial message directly to a targeted audience and potential client who would be interested in the product or service you are offering. Email marketing is also a powerful way for non-profit organization, political candidates and political action committees (PAC) to market themselves and enable them to receive online contributions. The interested viewer will obviously be directed over to your website.
A new avenue for Internet marketing in which Globex creates 15 – 60 second videos about specific topics concerning the main points of your business. The videos are then tied to keywords and uploaded to various video sharing websites like YouTube, Vimeo, Metacafe, Daily Motion, etc. for distribution, exposure and driving traffic back to your website.
Reputation Branding / Corporate Branding
The marriage of Reputation Management and Brand Marketing. Your company’s brand is socially connected to the world almost immediately in real-time with consumers posting online reviews and stating their experience with your company and/or product on the various social media websites, blogs and directories. More and more searches are being conducted to view one’s reputation before doing business with that company. A good online reputation is critical in driving more traffic to your website.
Other Globex Services:
Graphic Design for Print & Web
Globex specializes in generating creative artwork for all your print and/or web requirements
Logo and Label Design
Globex designs hot and attractive looking graphical logos, seals, emblems and labels. The key is determining the image you are looking to portray and establishing it into the logo, making it unique to your business, product or service.
Website Design & Hosting
Globex has award winning websites and develops affordable yet attractive marketing websites. Key to the design is the ease of navigation, quality artwork, and programming code that works. Globex also hosts their client’s websites.
WordPress Sites & Blogs
Globex likes working with WordPress, an open source template website program that allows us to modify and customize the template into a unique look and feel which specifically ties to your corporate branding. The sites are a great blogging tool, is connected to a content management system (CMS), programmed in PHP and tied to a MySQL database. There are many add-on modules that can be integrated into the website which allows you a much reduced rate over having Globex build everything from scratch.
Globex prefers to develop in PHP, although if required will work in .ASP & .NET. PHP is a type of open source programming code used in developing websites. PHP is often used in place of HTML. Originally it stood for “Personal Home Page,” now however it stands for “Hypertext Preprocessor.” Not sure what happened to the other “P.”
Internet Based Application Software
Globex programmers develop software that is specific to your industry and business practices and is written as an application to simplify your business practices or eliminate paper work altogether and thus create a paperless office as a result, i.e. tracking sales, tracking inventory, tracking field reps activities, tracking cost analysis, etc.
Database Architecture & Integration
Globex’s approach to designing databases is first by knowing the relationships between the different data fields and then superimposing a logical structure upon that data based on their relationship to each other. Once in place, then code can be written to pull required raw data and/or calculated data from the database to be viewed privately through a browser or publicly over the Internet.
Globex will develop industry specific application software or some app you have an idea for that will run on low-power handheld devices such as mobile phones. The app can either be pre-installed or downloaded with a web browser.
Globex photographers takes photos
Globex videographers shoot videos
Globex realizes that the body text must be in line with the SEO and SEM, therefore the importance of the content message is of utmost importance. Our specialists will create or rework existing text to meet the Search Engine’s expectations while at the same time have your text moving the viewer closer to the objective you are wanting the view to experience.
Having the right voice on your video commercials is important – Globex has the voice for you.
Slogans, Tag Lines, & Jingles
Globex has the talent to match up the right words that will flow for your company or group
Globex often wears the hat of other companies – If you offer the same services as we do, but do not have the resources to accomplish them; we are at your service. We can wear your name-tag and preform the service requirements to your expectations and the client will never know we exist.
Internet Marketing Consulting Services
Globex will work with your team in whatever capacity you need us to work in. We can either do it all or do it in part as a compliment to your team.